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Top Tips Videos And Getting Your Knowledge Out There!

I'm pleased to have completed a set of top tips videos for one of my favourite clients, Jacky Sherman from Asentiv Northampton.

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Top tips videos are a great way to get your knowledge and wisdom in front of your audiences!

Top tips videos are a great way to get your knowledge and wisdom in front of your audiences!

copyright: chalabala / 123rf stock photo (licensee)

She asked me if I could help and, of course, I had the perfect video solution for her. It was my Top Tips 12-pack. So we set a date, I charged up my kit up and headed down to her office last week.

Jacky wasn't sure that she was happy with her own office as a background so I took my chromakey green backdrop with me and set it up behind her. I could choose a suitable image later on.

Not having been in front of the camera before, Jacky was obviously nervous, so I asked her to put together a PowerPoint presentation that had a title for each of the top tips, as well as a couple of bullet points. I'd hold up my iPad just below the camera so she'd be able to glance at it whilst filming each tip.

The shoot itself went very well. As the top tips videos are only supposed to be a minute or so long, once we'd got into the swing of things, we wrapped things up within the hour.

When I got back to Steffi HQ, I found a nice high-resolution office image on my stock image library and added it to the background of each clip, replacing the chromakey green. Exporting them with the new background, it was time to put together a 'sampler' video of the finished product for Jacky to review.

This included a title screen with logo, the imported top tip (cropped, trimmed and timed) as well as some contact details for the end. Adding in some transitions and a soundtrack and it was compete!

Jacky loved the sampler video I sent her, but wasn't happy with a couple of the original clips so we arranged a reshoot and got the remaining three clips redone ready for editing. As I used the same sound, lighting and chromakey background, it was easy for me to match the new clips to the original ones.

I edited the full set of 12 videos, exported them in HD and uploaded them to YouTube for her, adding them to her blog at www.jackysherman.com to randomise when someone visits to read one of her blog posts.

As Facebook no longer plays YouTube videos natively inside Facebook anymore, I'll be uploading them to her Asentiv Northampton page soon for her to share out to various groups and pages.

When shooting multiple videos, it's about consistency, which you can see from this set of 12 videos I shot and edited for Jacky.

I really enjoyed working on this project with Jacky. She's such a lovely person and is incredibly knowledgeable about referral marketing. We've worked together to develop her blog over a number of years. Being able to do this for her was a huge thank you for her loyalty.

"If you'd like me to shoot some top tips videos for you then get in touch!"

I'm offering a pack of 3 top tips videos for £150, 6 for £300 and a full 12 pack for £500. I'll shoot, edit and upload them to YouTube and Facebook for you if you'd like or can send you a dropbox link for the finished MP4s.

Call me on 0333 335 0420 to arrange your shoot today!

Until next time ...

STEFFI LEWIS



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About Steffi Lewis ...

 

Having worked as an event photographer in Los Angeles, I return to the UK and joined a late-night television station to work as a vision mixer, eventually becoming a producer.

This fueled my love of video and as I created sblogit.com was able to offer these new found skills to my clients to help them improve their business video projects.

Telephone:

0333 335 0584

Website:

https://www.facebook.com/SteffiLewisOnline





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